India, April 2, 2025 – In an opinion piece published by CIOL, Ajit Pethkar, Head of Data & AI at Xoriant, shares key guidance for CXOs navigating platform-related decisions in a growth-focused business environment.

Ajit speaks about the growing disconnect between platform investments and actual business value. He shares insights from his global engagements with enterprise leaders and underlines the need for CXOs to shift the focus from activity to outcomes.

In this opinion piece, he outlines three important signals for businesses to assess platform effectiveness: value creation across the revenue funnel, smart usage of AI to increase growth opportunities, and the role of data in driving smarter decisions. Ajit also reflects on how platform ownership must be driven by clear business KPIs, not just technical milestones.

Xoriant continues to shape and build platforms that create real, measurable results. With AI embedded at the core, these platforms help customers accelerate their go-to-market strategies, improve customer experience, and reduce time to value.

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