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Introduction to Data Warehousing


Making real-time decisions has become a critical priority for most businesses. However, given the thousands of data sources organizations rely on, managing and analyzing large volumes of structured and unstructured data is becoming a growing challenge. This has pulled data warehousing into the spotlight. 

So, what is data warehousing? Data warehousing solutions help solve the significant data challenges that organizations face daily. Data warehousing services streamline data analysis by bringing data from multiple disorganized and disparate sources into a centralized location, accelerating business decision-making. Today, data warehousing solutions have become a critical element of business intelligence, operating as a strong foundation for real-time reporting and analysis. 

Traditional data warehouses were large, complex systems located on expensive and highly complex on-premises servers. Data flowed in from relational databases, transactional systems, etc. Typically, their design captured data in batches and stored it according to rigid schemas, rendering them unsuitable for real-time analysis.
On the other hand, today's warehouses offer a host of new-age capabilities in the cloud. From unlimited data storage to advanced data processing, integration, cleansing, and more, modern data warehousing solutions can evolve as data evolves and diversifies. 

Exploring Cloud Data Warehouses


As the pressure on real-time decision-making surges, cloud data warehouses offer the perfect solution for storing, managing, and analyzing large quantities of data. Scalable, reliable, and secure for operations across industries, cloud data warehouse software supports a wide variety of data types and use cases. It collects, integrates, and manages data from various internal and external data sources and extracts it as needed using the extract, transform, and load process. 

Top Cloud Data Warehouse Providers


The top cloud data warehouse providers are Google, Oracle, Amazon, IBM, Microsoft, SAP, Snowflake, and Yellowbrick.

The top cloud data offering self-service ETL tools, parallel processing capabilities, compliance and governance features, and built-in integrations for new-age AI and BI tools, modern cloud data warehouse software allows users to enjoy a number of benefits, including: 

  • Real-time analytics: Cloud data warehouses offer powerful computing capabilities, empowering organizations to run real-time analytics across massive quantities of data. 
  • Scalability: Built for scale, cloud data warehousing software offers extremely high levels of uptime and availability – at a fraction of the cost of on-premises warehouses - ensuring organizations’ data initiatives run with disruption. 
  • Intelligent: Users can seamlessly run machine learning algorithms to mine data, predict business outcomes, and optimize process efficiency. 
  • Fully Managed: Cloud data warehouses are fully managed by qualified vendors, allowing organizations to easily meet their business objectives and not worry about the day-to-day management of complex systems. 
  • Cost-effective: With a cloud data warehouse software, organizations can benefit from the inherent flexibility of a cloud environment with more predictable costs. Since up-front investment is typically much lower, organizations can save on CapEx while streamlining their OpEx. 

Data Warehouse Software


Data warehouse software enables the storage, retrieval, management, and analysis of large volumes of data. Acting as a centralized database structured for easy searching, it aggregates data from different sources and provides a unified view.
 
Modern data warehouse tools offer several features and capabilities. These include:

  • Data integration to combine different data formats and types and clean and prepare them for analysis.
  • Business intelligence and analytics that help turn unstructured and structured data into actionable insights.
  • Parallel processing architecture that powers cost-effective and timely data-driven decision-making.
  • Data modeling to build effective visual representations of information and enable connections between data points and structures.  
  • Performance improvements and native optimizations to make costs predictable and transparent.
  • AI assistants that constantly process rich metadata and deliver accurate and relevant suggestions.
  • Query and reporting, allowing teams to run complex queries and generate reports.
  • Metadata management across data definitions, structures, and lineage to improve data usability and ensure proper data governance.
  • Security and governance across encryption, identity and access management, multi-factor authentication, etc., to safeguard data from misuse and attacks.  

There are several tools available in the market for data warehouse software. Let’s look at the top 3:

1. Amazon Redshift: As an advanced cloud data warehouse tool, Amazon Redshift allows organizations to modernize their data analytics workloads and deliver insights for their businesses. Offering a fully managed, AI-powered, massively parallel processing (MPP) architecture and zero-ETL mode, it unifies data from various sources for powerful analytics. With Amazon Redshift, organizations can cater to real-time use cases and AI/ML applications and share and collaborate on data quickly and securely within and across organizations.

2. Snowflake: Snowflake offers a single, governed platform to unify data warehousing. Offering a fully managed platform for unlimited users and use cases enables automatic provisioning, management, and tuning of large data sets, allowing organizations to scale up or down without sacrificing performance. Built-in cost optimizations and consumption-based pricing keep budgets in check, and built-in governance enables around-the-clock data protection.

3. Google BigQuery: Google BigQuery is a fully managed data warehouse platform that helps organizations maximize value from their data. Designed to be multi-engine, multi-format, and multi-cloud, it offers AI-powered assistance for coding, data preparation, visualization, and more. Using Google BigQuery, organizations can simplify analytics workflows from data ingestion and preparation to data exploration, visualization, etc.


Understanding Data Warehouse Architecture


Data warehouses typically comprise three main components: a centralized database, ETL pipelines, and access tools. While the centralized database acts as the backbone of any data warehouse, ETL pipelines allow data to be pulled from source systems and fed into processing algorithms. Additionally, access tools allow users to interact with the data in the data warehouse via query and reporting tools, data mining tools, etc.  

When it comes to architecture, there are three primary layers: 

1. The data layer in which data is extracted from various sources, transformed, and loaded using ETL tools. 

2. The semantics layer where online analytical processing (OLAP) and online transactional processing (OLTP) servers revamp and restructure the data for quick and complex analytics.

3.  The analytics layer allows users to interact with data, create dashboards and reports, monitor KPIs, mine and analyze data, build apps, and more.

Several factors must be considered while building a data warehouse architecture. Here are the best practices in data warehouse architecture design: 

  • Be clear about your data strategy goals and plan to build a data warehouse architecture that aligns with those goals. 
  • List and prioritize your top data sources and ensure seamless connections with your enterprise data warehouse. 
  • Document the structure and quality of your current data to identify data gaps and opportunities to meet your warehouse requirements.
  • Build a cross-functional team comprising executive sponsors, managers, and data experts for the best results. 
  • Partner with a competent data warehouse technology partner or opt for Data Warehouse as a Service for end-to-end support and success. 
  • Integrate security into the data warehouse architecture to ensure data is safeguarded against attacks, misuse, and loss. 
  • Strengthen your backup strategy to minimize the cost and impact of data loss due to unforeseen circumstances. 
  • Maintain high data quality standards through the implementation of robust quality and governance standards. 
  • Ensure an agile architecture, so your data warehouse can adapt to changes in business requirements and market trends. 
  • Automate mundane data management processes such as collection, cleansing, processing, and maintenance to boost data analysis speed and reduce operating costs. 

Data Warehousing Solutions and Services


High-load operations, complex queries, and reporting benefit from the optimization of data warehousing solutions. ETL (Extract, Transform, Load) processes extract data from various sources, transform it into a suitable format, and then load it into the warehouse. There are two major types of data warehousing solutions:

  • On-premises: On-premises data warehousing solutions are hosted in physical data centers. They demand high upfront hardware and software costs and ongoing maintenance and support expenses. An in-house administrator must carry out all administration and management activities and ensure the data warehouse's availability, security, and performance. On-premises solutions are challenging to scale but offer the ideal solution for organizations with sensitive data or stringent compliance requirements.
     
  • Cloud-based: Cloud-based data warehousing solutions offer higher levels of scalability, flexibility, and accessibility than their on-premises counterparts. Built to handle larger datasets, they are ideal for businesses that need to accommodate increasing data volumes. They do not involve CapEx, and a qualified provider ensures end-to-end administration at an affordable monthly fee. Cloud data warehouses are ideal for companies with growing data volumes or complex processing requirements.

 
Data warehousing providers offer various services to businesses, including consulting, implementation, support, migration, and managed services. Companies can benefit from a high-performing data warehouse and meet their growing data needs with these services. With a dedicated team of solution architects, data engineers, and database administrators, QA specialists, data warehousing providers can streamline the end-to-end deployment of a modern data warehouse architecture.
 
While choosing the ideal data warehousing solution for your business, here are some things to keep in mind:

  • Evaluate the various data warehouse solutions in the market for capabilities, pricing, performance, scalability, and security.
  • Ascertain your data requirements and choose an on-premises or cloud-based solution that aligns best with these requirements.
  • Engage with a data warehousing provider with experience and expertise to set up and manage your solution.

Enterprise Data Warehousing


Enterprise data warehouses combine data from multiple sources, regardless of the scale or format. They provide a way for organizations to unearth critical insights from data via analytical dashboards, operational reports, and advanced analytics. As the dependence on data increases, enterprise data warehousing services allow for comprehensive business intelligence. By keeping data centralized and organized, they help support modern analytics and data governance needs. 

Enterprise data warehouse solutions enable real-time data processing by handling large volumes of historical data, often updated on a scheduled basis. Modern data architectures often combine data warehouses for historical analysis and streaming data platforms for real-time processing to meet different analytical needs. While implementing enterprise data warehouse solutions is vital in today’s era, several challenges and considerations come into play: 

  1. Integration: Enterprise data warehouses need access to multiple data sources, comprising structured data like databases and unstructured data like emails or text files. Organizations must ensure continuous and effective integration of data from operational data stores, third-party software platforms, cloud systems, etc. 
  2. Quality: For enterprise data warehouses to function consistently, they need to be fed with top-quality data. Organizations must invest in modern data solutions that ensure data is prepared and periodically cleansed for analytics. 
  3. Architecture: A robust data architecture forms the bedrock of any data warehousing strategy. Therefore, it is crucial to delineate the process of collecting, storing, preparing, and transforming data from diverse sources into the enterprise data warehouse.
  4. Scalability: Organizations must invest in tools that enable seamless scalability while implementing an enterprise data warehouse. A scalable data warehouse can grow as the business’s needs grow and ensure efficient and interruption-free data analytics. 
  5. Security: Security is yet another crucial aspect of enterprise data warehousing. Organizations must opt for advanced data warehousing software with built-in encryption, role-based access control, robust authentication mechanisms, etc. 

Modern Data Warehousing Techniques


As data becomes the new fuel, modern data warehouses offer several innovative capabilities. From real-time data streamlining to advanced parallel processing – let’s look at the top characteristics of modern data warehousing: 

  • Structured Query Language: Modern data warehouses use structured query language, or SQL, to interact with data. Users can build efficient queries for storing, accessing, processing, and retrieving data. 
  • Massively Parallel Processing: Given the volumes of data present today, modern data warehousing involves massively parallel processing that allows hundreds of thousands of processing nodes to work on parts of a computational task in parallel. 
  • Self-Service ETL: Advanced data warehousing software offers self-service ETL capabilities, allowing data scientists to eliminate the time and effort spent extracting, transforming, and loading data – allowing them to drive value faster. 
  • Automated Backups: Modern data warehouses also offer a snapshot or restore point that allows organizations to recover or copy a data warehouse to a previous state. This ensures data protection—even after accidental corruption or deletion.
  • AI Integration: Most modern data warehouses support advanced analytics methods and offer seamless integration with AI tools and platforms. This allows for complex data mining and analysis, enabling organizations to detect outliers, unearth patterns, and predict future trends. 
  • With data warehouses becoming integral to the success of any business, several trends are shaping the realm of data warehousing: 
  • Automation is the number one trend that allows organizations to automate routine data management tasks – from collection to cleansing, extraction to processing, and more. 
  • While most data warehouses already serve as a foundation for modern AI algorithms, Artificial Intelligence will become an integral part of their architecture in the coming years. 
  • Cloud data warehouses will also become increasingly popular, allowing data teams to run thousands of processing tasks with ease and efficiency. 
  • As the dependence on data warehouses increases, many organizations will embrace Data Warehouse as a Service (DWaaS). As a fully managed service bundle, DWaaS will allow teams to leverage the most modern features and capabilities of modern data warehouses to drive the best business results without having to worry about the tools, systems, or technologies that power these warehouses. 
  • Another trend that will be extremely popular is zero-ETL, which eliminates the need to build ETL pipelines from scratch. Using zero-ETL, organizations will be able to query data across multiple sources and systems – via point-to-point data movement. 

A Success Story


A leading global financial services company with operations around the world was looking to maximize customers’ lifetime value by providing personalized services and timely offerings. However, gathering data from diverse and disparate sources and multiple touchpoints brought many challenges. Homegrown ETL processes, the absence of comprehensive metadata, and the lack of a data retention policy made it difficult to manage and analyze critical customer data. 
In addition, data wasn’t consolidated in a timely manner, and on-premises servers were unable to process data within acceptable time frames. Navigational data logging was not active on all the production servers, which made data analysis difficult. The client also struggled to uniquely identify customers in the enterprise’s numerous Systems of Records. The inability to create a unified view of all customer accounts largely impacted satisfaction levels. 
Data warehousing services enabled the client to 

  • Gather data from disparate sources and metadata formats, transform it, and offer it to different business units so they can timely provide their customers with competitive products. 
  • Create adapters to transform data, allowing the client to scale its data for future applications. 
  • Ensure extensive performance and reliability testing for high data quality and governance. 
  • Have a central repository to view all contact information from multiple enterprise applications. 
  • Ensure continuous data cleansing, normalization, and migration across different applications.

Additional Considerations


While modern solutions offer several new-age features and capabilities, relational database systems play a crucial role in data warehousing. Storing related data points, relational database systems enable IT teams to create, update, administer, and interact with data. They help define the data structure, minimize redundancy, and ensure data integrity and consistency. Relational database systems also ensure efficient data processing and retrieval and maintain the necessary levels of scalability and performance.

Unlike database management systems, relational database systems use relational models to map relationships between data elements, use SQL to manage and query data, and allow multiple users to operate the system simultaneously.
Data mining also plays a critical role in extracting insights from data warehouses. It sorts through large data sets to identify patterns in data and solve business problems more efficiently. Organizations can use data mining techniques to forecast customer demand, analyze market fluctuations, and predict future trends.


Using machine learning models and statistical analysis techniques, data scientists can easily and quickly mine data from customer databases, transaction records, and log files and uncover hidden relationships, trends, correlations, and anomalies.
As data becomes the new fuel, protecting data warehouses with the strictest security and compliance policies is the need of the hour. With modern data warehousing solutions highly vulnerable to misuse, theft, and attacks, there is an urgent requirement to strengthen governance and compliance to protect business reputation, maintain customer trust, and minimize fines. Here are some tips:

  • Choose solutions that integrate compliance into the design and are not an afterthought.
  • Be aware of the data privacy and security regulations that apply to your industry, business, and location, and take steps to ensure compliance.
  • Conduct regular audits and reviews to ensure all governance and compliance processes and policies are up-to-date.
  • Adopt encryption and access control mechanisms to ensure only authorized people can access sensitive information in the data warehouse.
  • Maintain documentation on data processing, storage, and sharing to demonstrate adherence to regulatory requirements.
  • Regularly educate and train users on the latest data privacy and security regulations and empower them to maintain healthy habits.

Wrapping Up


Data has become the new differentiating factor for businesses. However, a large portion of critical data is trapped in a maze of disconnected systems. This impacts the analysis process while also affecting business decision-making. 
Investing in a cloud data warehouse solution can bridge common challenges across silos, poor visibility, and limited analytics. Through real-time analytics, modern data warehousing services can elevate data quality, ensuring that your data becomes an asset, not a liability. 
Invest in a modern data warehousing solution today to harness your data's true potential, turn it into actionable insight, and drive success! 

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